Sadly, the answer will be no for at least 95% of the people reading this. It's not because people are not smart, or not talented. It's simply because the direct mail letter, the foundation of any good direct mail pack, is dying out. As copy becomes less and less important to clients, long letters (or even short ones) scare them away. So why bother learning to craft a great letter when no one wants one? The simply fact is this - they're very effective. Learn this craft, and you will always have success with your direct mail campaigns.
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