The British Heart Foundation, which is literally about matters of life and death, shows you that you can have some fun with your message and still have one hell of an impact. This new spot starring Vinnie Jones is well written, whimsical, acted perfectly and is impossible to forget. From now on, you won't be able to think of Stayin' Alive as just a Bee Gees hit. And for all you brands that say you can't mix a serious subject matter with humor, oh how wrong you are. Remember, take risks, be brave, and everyone benefits. And now imagine how forgettable a stale ad about heart health could have been.
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