I've talked before about the importance of bravery in advertising. I can't stress it enough. If you're boring, middle-of-the-road, conventional, or a mix of all three, you may as well flush your money down the toilet. Along comes DollarShaveClub.com to prove that being bold pays off. The ad is excellent, done on a shoestring budget and performed perfectly deadpan. The site has been inundated, crashing several times due to the overload of visitors. And the ad went uber-viral. This is how to do it folks. Think big, especially on a small budget.
Oh, and the tagline. Don't ever change it. Brilliant.
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