Have to applaud this piece by McDonald's, which finally explains to the average punter why the food you buy looks nothing like the food in the beautiful ads. I remember my first food photo shoot, which involved cooking the fried eggs under the lights of the cameras, and browning the sausages without ever cooking them through. We also pushed all the cream from the middle of the cake to the outside, making it look much more full. Is it lying? To some extent, yes. You are not buying the actual product in the shot. You may be buying the same ingredients, but if this same technique were applied to cars or houses, lawyers would be involved. Still, great viral piece.
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