Monday, July 30, 2012

Doing Nothing is Doing Something

Thinking

Oh yeah? Well, if you're an account person, maybe not so much. But creative people, who are tasked with inventing new and fabulous forms of advertising, need the break to let their subconscious minds go to work. It's not claptrap or new-age silliness, it's probably the most important step in the creative process. Read more here.


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